Methods and Mastery for Creative Businesses










All Kinds of Magic has a simple mission; to change the destiny of Creative Businesses who want to reform, reinvent, re-engineer or expand. 

We work with Creative Businesses that have reached a crossroads, including brand consultancies, creative agencies, design groups, production companies, post-production houses, media businesses, and start-ups. .

Some require renewed relevance, at risk if they don’t evolve or recover past performance. Others may need to grow quickly, find new purpose or prepare for sale. We help set strategies for the future, create sound commercial foundations and structures, refine ways of working and more.

Our role is to equip businesses with the magic, methods and mastery required for long-term value and reputation change. Depending on need and budget, we take on short term fixes or long term programmes of change. 


We work with Owners, Leaders and Management Teams in four ways​


We work to restore former glories and reverse declining fortunes through comprehensive programmes of assessment and repair. 


We redesign for a new lease of life, and show how to live it through the creation of ambitious business models. We reposition, develop new propositions, re-jig structures and spark participation.


We improve existing operations, and help change behaviours and practises through systematic review, re-tooling and re-casting.


We help navigate the course to greater gains and broader horizons through deep understanding of industry direction, strategic growth planning, pre-merger preparation, post-merger integration and convergence management. 



We are Strategic, Culture and Operations Consultants to Creative Business, and we’re not of the typical breed. We are…

Humans Working with Humans

Every Creative Business is a unique and delicate collective, and we take an individual, human and culturally sensitive approach to working with each one. Charting new behaviours is often the hardest leg of the journey and this is central to our approach.

Proven Practitioners

We’ve worked at board level across multiple Creative disciplines and run Creative Businesses ourselves. It’s given us a broad perspective not just on agencies and the future of the Industry, but crucially on brands and creativity too.

Defenders of Commercial Value

We have a strategic and ardent stance on the commercial value of Creativity, how to develop it, price, defend and sell it. In spite of their proven value, Creative Businesses often lose out in the procurement stakes, and we work to solve that.

​Implementers and Impactors

We work in the ‘how’, not in management theory or received wisdom. We don’t disappear after analysis and auditing is complete. We implement and make recommended changes real.


We operate from London and Dublin, and work with businesses around the world.

Our approach is based on a track record of improving the fortunes of numerous clients, and combines passion for the Creative Industry with rigour and honesty. Most of all, it’s an approach for the ambitious. If that sounds like you, or what you think your business could use, you can reach us at

Or connect with us directly:
Claire Corbett – Co-founder and Consultant
Sally Oldfield – Co-founder and Consulting Partner