ABOUT US
All Kinds of Magic has a simple mission; to equip Creative Leaders with the Methods and Mastery for better business.
As the need to evolve at pace increases, many business models simply don’t deliver any longer. We work with progressive leaders to help them see what’s possible, gain new perspectives and build future strategies. Our role is to equip businesses with new growth models, long term relevance and sustainable value.
Our approach is based on a proven track record of improving the fortunes of numerous businesses, and combines creative thinking with rigour, insight and honesty. Most of all, it’s an approach for the ambitious. Depending on need and budget, we take on short term fixes or long term programmes of change.
WHAT OUR CLIENTS SAY
WHAT MAKES US DIFFERENT
We are Strategic Consultants for Creative Business, and we’re not of the typical breed. We are…
Human Centred Humans
Every business is a unique and delicate collective, and we take an individual, human and culturally sensitive approach to working with each one. Charting new leadership behaviour is often the hardest leg of the journey and this is central to our approach.
Defenders of Commercial Value
We have a strategic and ardent stance on the commercial value of Creativity, how to develop it, price, defend and sell it.
Proven Strategic Leaders
We have worked at board level across multiple disciplines and have run our own Creative Businesses. We have a broad perspective not just on the future of the Creative Industry, but crucially on brands and creativity too.
Implementers and Impactors
We work in the ‘how’, not in management theory or received wisdom. We don’t disappear after the auditing and strategy are complete. We design quarterly operating plans so strategies become measurable and real.
CONTACT
Claire Corbett
Co-Founder @ All Kinds of Magic/ Creative Industry Specialist/ Board Advisor/ Independent COO/Mentor
A Creative Industry Leader for over 20 years, Claire began her career in McConnell’s, before moving to Publicis Dublin. This was during respective heyday periods for both agencies; giving her the opportunity to work across multiple flagship clients, steer some of Ireland’s biggest brands and create award-winning work.
In 2008, she took up her first Board position at Rothco. Then a small and unproven agency, but she was drawn by their creative ambition and the opportunity to play a key role in its growth.Claire drove the commercial agenda in order to deliver the strategic and creative ambition of the agency. Through a brutal recessionary period and with no alternative revenue streams other than the value of the strategic and creative product, the business grew from 40 people to over 100 in 6 years. And went on to become arguably Ireland’s most successful creative agency.
She then went on to pursue a long standing passion to study film in New York, furthering her appreciation of the nexus between creativity and commerciality. Drawn back by the ambition to reunite creative and media in 2016, she joined the Board of Spark Foundry, where she quickly moved to a group role within their parent company Core, Ireland’s Largest Marketing Communications Group. As Director of Agency Development she designed and delivered an ambitious two year group transformation programme to unify nine independent agencies with 300 people working across strategy, data, media, research, creative, technology, sponsorship, recruitment and training disciplines.
With Core’s transformation complete, Claire then moved on to consult with creative companies large and small. Her mission: to help them gain new perspectives, define their ambitions, chart new behaviours and implement new business models. From global agency networks, creatively led independent shops, experience agencies, production companies and post houses to creative one-man bands.
In 2020 All Kinds of Magic was born, with a simple mission; to help creative companies succeed by providing them with the methods, models and mastery for long term value and growth. Claire’s multidisciplinary experience brings an expert perspective on agency strategy and structures, diversification, pricing models, leadership alignment and change management.
We operate from Dublin and London, and work with businesses around the world.
You can reach us at hello@allkindsofmagic.co
Or connect with us directly:
Claire Corbett – Co-founder and Managing Consultant
Sally Oldfield – Co-founder and Consulting Partner